The key to a successful billboard campaign is location, location, location. But don’t be fooled, traffic count is just one of several things that you should consider. Choosing a great site depends on the goals of your campaign and the people you seek to reach.

Popular strategies to consider:

Gateway Presence: Generate a lasting and easily identifiable presence in your community. This strategy involves creating a design that clearly defines your company and image and displaying it by entry and exit points of your community.

Directional: Use your billboard to define your location and how a customer can find you.

New Market: Choose sites in areas where you seek to gain new customers outside of your traditional market area.

Site Specific: Promote your business image near a particular site because of unique qualities of that location (i.e. lake, movie theatre, race track).

Our sales representatives are trained and knowledgeable to help you determine and select the best location for your business. Contact us to get started today.