How to be Generous With Your Marketing

“Real generosity is doing something nice for someone who will never find out.” – Frank Clark.

dreamstime_xxl_34219700This past week for the second year in a row, a local generous man in our community did something very special. He paid off nearly $30,000 in layaways at a local Wal-Mart in Bellefontaine, Ohio. Here’s more about the story and what happened.

It’s important to note that not all layaways were chosen to be paid. He only paid for items that were clearly Christmas toys and gifts for loved ones. Many of which were items that individuals had been making small payments on for months, leaving a great surprise as patrons arrived to find the remaining balance had been paid in full. And he did this in a quiet and anonymous way.

When you think about your personal brand and the way you give back to your community, what comes to mind?

What’s your style? Do you give at random or do you have a plan for how you give?

Once you give, how do you measure how your gift is making an impact?

I am sure that it is, but it begs the question – are you a random giver or a strategic one?

The truth is, either is good but as we approach the Holidays and also the end of the year, now is a good time to think about where and how you want to give.

Giving is not only the right thing to do, but it makes sense for your business and YOUR MARKETING/BRAND.

Many organizations and gifts can be tax deductible and if your business has been profitable, this may be a way that you can keep more money in your local community vs. sending it to the federal government.

Secondly, it’s great to think of ways that you can leverage your gifts in a way that engages your customers.

For example, last night local pizza restaurant Six Hundred Downtown hosted a Jazz Night called “JAZZMAS” donating 20% of all sales to a local charity. This is an example of how giving can be multiplied not only in awareness but also in terms of dollars.

Also, word on the street it was super busy and a HUGE SUCCESS.

These are two and very different simple examples and it’s not too late to plan your own GIVING MAXIMIZATION strategy.

Wishing you a wonderful start to the Holiday Season!

Jason Duff

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