Is Your Business Attracting Millennials?

Are you preparing your business for the next generation? I mean…are you gearing your products and services in a way that is appealing to how this generation thinks? Even more importantly, are you interacting with them in ways that make it easy for them to do business with you?

If not, now may be a good opportunity to evaluate your business in the eyes of a Millennial and make important changes to prepare you for the future.

Here are a couple of quick examples:

  • Do you have a user-friendly website that works on mobile devices? Why? Nearly 45% of Internet time is now viewed on mobile devices, especially with Millennials. Your website needs to be optimized so that it is mobile friendly. 

  • Do you allow your customers to text you or send tweets and Facebook messages for business inquiries? No? Well I hate to break it to you, but Millennials think e-mail is passé so you may be missing opportunities altogether if you are unwilling to use these mediums.

Millennials are considered the “it” generation of the decade. How they spend, what they’re interested in, and how they choose to save is going to have a direct impact on us all whether we like it or not.

My friend Jason Dorsey, a leading researcher in understanding “generational thinking,” was recently featured on CNN Headline News and I found this short video interview very insightful and wanted to share it with you today.

Click below to watch the short video interview.

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As part of his research he found this…

More Millennials wanted to meet the President of their local community bank than wanted to meet the President of the United States.

Wow! That says something about how important it is for Millennials to feel important and have access to leaders of the brands they love.

It’s not out of the question to encourage the President of your local bank to start tweeting. In fact, it’s not out of the question to encourage ANY leader of a business or brand to consider the influence that these tools can have in growing relationships with customers (especially Millennials).

At first, you may laugh, but every generation has its language – you just have to crack the code to uncover the opportunity.

Your opportunity awaits,

Jason Duff 
COMSTOR Outdoor 

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