WHY BILLBOARDS?

Outdoor vs. Other Media

  • Outdoor costs less than other forms of advertising.
  • 6.6 million households will purchase satellite radio subscriptions in the next year.
  • 45% of Americans didn’t pick up a newspaper yesterday.
  • 57% of Americans reported using a CD player in their car.
  • 44% of American households own at least one DVD player.


Did You Know?

  • Nearly 1 out of 3 people who make purchasing decisions within their company are more heavily exposed to outdoor than any other medium.
  • 52% of these decision makers did not read a daily newspaper yesterday and 2 out of 5 did not read a Sunday newspaper last week.
  • 2 out of 5 people who make decisions spend 20 or more minutes on the road daily, making them a captive outdoor audience.
  • Outdoor has the audience that television, newspaper and radio must first build.
  • Outdoor presents creative designs that can create market awareness and name recognition.
  • Outdoor offers competitive reach as compared to other media venues.