Effective Design
Creating an effective billboard design might sound simple and with the right tools and skills it CAN be. But let’s be honest, you wouldn’t be reading this section if you knew everything there is to know about billboards. It’s important to understand the connection between the image you’re trying to convey and the message that the consumer receives. We want to make sure your message doesn't get lost somewhere between what you say and what is heard. One of the most common mistakes includes trying to cram too much information on a billboard. Frankly, the key is to keep it simple.

Bottom Line: A clean, concise message can be conveyed in 10 words or less. We want people to remember your billboard as something unique and interesting. Of course, arriving at the “perfect” design takes some careful consideration, but we’re here to help! For your benefit we’ve provided the Top 10 Tips and Tricks of Effective Billboard Design below. And as always Contact Us with questions!


  • Short Copy: Less Is More!
  • Single Issue Focus
  • Simple Layout
  • Vibrant Image
  • Bold, Appealing Colors
  • Readable Copy (Font Size)
  • Intrigue (Draw Attention)
  • Humor (Promote Retention)
  • Strong Branding
  • High Contrast

Pictured below is an example of a simple, yet extremely effective billboard design. Feel free to visit our Artwork Gallery for more samples!

To view our Artwork Specifications, click HERE.