How to Advertise
Running a billboard isn't complicated. Our team handles the heavy lifting at every step — you bring the goal, we bring the inventory, design, install, and proof.
Step One
The most successful billboard campaigns are about one product. Don't try to pack everything you sell onto one board — your campaign will be more impactful if you have a clear call-to-action and a focused, attention-grabbing message.
Take notes on what you want to feature with your billboard advertisement. The COMSTOR team is happy to help you decide on a focus and design the message around it.
Step Two
COMSTOR Outdoor has over 400 locations across Ohio and Indiana to choose from. Reach out, share the counties or cities you want to be seen in, and we'll filter our inventory down to the boards that fit your audience and budget.
Browse the mapStep Three
Different campaign goals need different placements. Think about your priorities and we'll match the board:
Gateway presence
Welcome drivers entering a city or county — get the first impression.
Directional
Guide customers to a turn, exit, or specific destination.
New market entry
Build awareness in a region where you don't yet have customers.
Site-specific
Focus impressions on a single trade area or neighborhood.
Step Four
Once we've found you a location, COMSTOR can help you put together the perfect design. Whether you have a finished art file or a sketch on a napkin, we'll work through it together to get something readable at 65 mph.
Step Five
Once you've approved the design, the COMSTOR crew posts your billboard. You'll get a photo proof of every face installed so you know exactly where and when your message went live. After that we keep an eye on the inventory and stay ready to swap copy or re-route mid-campaign if needed.
Start a campaignWhy this process pays off
One of the lowest CPMs of any media. For every 1,000 people who see your message, you pay an average of just $3.75 — less than a penny per impression.
A billboard forces a captive audience to see your message. They cannot turn it off, close the tab, or scroll past it. You have their attention.
Rural areas have wide open roads — the best canvas for billboard advertising. Where you're going, billboards are how everyone gets there.
The Outdoor Advertising Association reports an average of $5.97 in product sales for every dollar spent on outdoor advertising in America.
A casual glance is all you get. Our team designs every board to be readable, memorable, and on-brand at 65 mph.
Where to start
Available
Poster · 6\' x 12 \'
950 E Broadway St, Covington, Ohio, USA, Ohio
2 faces · Lit · 10,000 AADT
Available
Bulletin · 10\' x 24 \'
U.S. 33, Bellefontaine, OH, USA, Ohio
2 faces · Lit · 22,000 AADT
Available
Poster · 6’ X 12’ or 13’ x 12’
9055 Ottawa Rd, Columbus Grove, OH 45830, USA, Ohio
2 faces · Lit · 5,000 AADT
Available
Poster · 6’ X 12’ or 13’ x 12’
6190 S.R. 309 (Elida Rd.), Ohio
2 faces · Lit · 10,000 AADT
What our advertisers say
We’ve trusted COMSTOR Outdoor for several years to get our brand out in front of our current customers as well as potential customers. Our billboard gives our customers reassurance that they have chosen the right partner to handle their insurance needs.
Mark Kesner
Kesner Insurance
Tell us a little about your business and we'll get back to you within one business day.
