Now that we’re heading into the middle of the year, I have an important question to ask.
Are you having a BANNER year?
It does seem by many leading economic indicators that the economy is getting better. And with this news, it’s a good time to evaluate how you can capture opportunity now and ride the wave up.
This past week the Bureau of Labor Statistics reported that the U.S. economy added 288,000 jobs in June. That number beat economists’ expectations and comes along with other good news: job growth was revised higher for both May and April. Altogether that means employers added 1.4 million jobs in the first six months of the year. This is the strongest six months for job growth since 2006.
Can I hear a Halleluiah for that!
With all signs pointing to the economy recovering, it’s very possible that more money will be circulating in consumers pockets, companies will be investing more in buying and upgrading equipment, and there’s a good chance that the stock market will reflect growing optimism too.
What does this mean for your business?
While nothing is guaranteed, as a leader in your industry – it’s important that you look to signs as indicators and act now to take advantage of these opportunities.
A good question to ask: if my business grew by 20%, what would I need to ensure that I could serve my current customers and take on new ones?
Do you need to buy more inventory? Hire more people? Install a better system to help you handle increased demand?
Once you are clear on those considerations, the next question to ask is: how much time and money am I committed to for my advertising and marketing?
In today’s world – you can’t just expect the phone to ring. You have to work and invest you time and energy in your marketing.
Is your business equipped with the best marketing tools so that you are found, relevant, and known as a trusted and reliable business in your market?
How can you edge out your competition by hiring the best-of-the-best to get advice about your plan and goals?
By having billboards in the right places, you have that daily constant message reminding consumers that you not only exist – but that you are able to do something to make their lives better.
If you are looking to gain new customers by targeting your marketing on a new product line or region, billboards are a great way to be recognized as the key player in your geographic area.
Recently, we installed a sign for Community Health Professionals in Ada, Ohio. While you never hope that you or a loved one needs medical care at home, all cars that enter and exit the Village of Ada know that they can trust and rely on the friendly faces featured on this sign.
The billboard does more than just advertise a phone number, it’s a reminder that the beautiful smiling faces are REAL people and people that you know and trust in your community.
In fact, many of our clients share with us how surprised they are the first time someone comes up to them in the grocery store and says – “Hey, I recognize you! You’re on the billboard located here.”
While in some industry’s having your face on a billboard is valuable, others it may be better to use your logo/brand. The same is true with people that see that same logo or brand on trucks, yard signs, and in other advertising channels as good and trusting people to work with.
These constant touch points coupled with your continued efforts in marketing and advertising and the value that you bring to others – those are keys to help you walk away with a greater piece of the economic recovery pie.
I’d love to hear what you are working on to take advantage of this opportunity and or if you are interested in getting information about other billboard locations in your market to grow your awareness now.
Have an awesome Friday,