Don’t Fret About Competition

Today, more than ever, there is more competition. 

It’s rare that I don’t run into someone complaining about a big box store, the Internet, and/or “the guy down the street who owns a truck and does it for half.”

Competition isn’t new; it’s been around for centuries. So suck it up! 

You can either choose to let yourself get stuck in a hopeless spiral, or you can change the game and use competition to your strategic advantage. 

Businessman or Realtor Complete 1Here are a few ways you can leverage competition to actually HELP GROW YOUR BUSINESS.   

Inspire Innovation 
Competition leads to innovation. If you’re the only player in your field, it can be difficult to improve. And if you’re working in a crowded market, you won’t succeed by doing what everyone else does. Healthy competition encourages change – and change is good. It distinguishes your company from others through technology, product and service differentiation, or by improving the customer experience itself. 

Dominate Customer Service 
As one of several companies offering a similar product, you’re forced to compete for customers. Improving your customer service will garner loyal followers. Examples include: expanding your hours, offering delivery service, following up on orders placed, and delivering/returning e-mails and phone calls in a timely manner. While some of these examples may seem like common sense, for many businesses they are practices long forgotten. 

Remove Complacency 
Competition shakes off complacency. If your company is consistently trying to innovate and better itself, your employees will be encouraged to push themselves, too. 

Refine Your Target Audience 
Competition forces you to focus on your core audience. Be sure to remember who your best customers are and find ways to service them even better. If you’re targeting a specific geographic location or demographic, market challenges encourage you to better understand that setting. In doing so, you’ll be able to better provide to that group or focus on a new group that’s more profitable. 

Why else are you thankful for competition? It’s a better way to frame and think about how you can be better, be unique, and improve the future success and potential of your business. 

Go get ’em and show them you’re a force to be reckoned with! 

Jason Duff 
COMSTOR Outdoor 
888.354.2591

Secrets to a Highly Productive Team

Dear Adam, Lesson for your Friday: people aren’t perfect. Yep, I’m calling it out. It’s easy to get caught up thinking that we’re perfect in a super human, magical, Harry Potter kind of way. The good news is: being imperfect provides opportunity. Once you get over … Continue reading

What’s Your Unique Process?

You may think it’s silly that I’m asking you this but I’m going to go ahead and ask you anyway. What’s your UNIQUE PROCESS? Trying to sell something that you think is special, although it may not be, is an … Continue reading

Dog School Teaches Everything

Everything you need to know in life, you can learn at dog school.  I literally think that this could be the title of America’s next best selling business/self-help book. Don’t believe me? Here’s what I learned… So, about 3 months … Continue reading