It’s 8:00AM, the day before a Holiday Week. Yes, July is ALMOST upon us!
While it’s tempting to start the Holiday early, I wanted to pack today’s message with advice on how you can get MORE out of your day so you can fully enjoy the DOG DAYS OF SUMMER.
Today’s topic – outsourcing….SCRATCH that – better said – RESOURCING.
My version of outsourcing IS RESOURCING because many of the tasks that I outsource are actually vendors and resources in or near my community. YEA LOCAL BUSINESS!
Over the years outsourcing has gotten a bad name for jobs going oversees when in fact, resourcing is one of the smartest ways to leverage other great businesses and professionals so you can focus on what YOU DO BEST.
Resourcing is the skill of using an outside firm to handle work normally performed within a company. This is a familiar concept that is not only known by savvy entrepreneurs – it’s a key component of most companies’ competitive advantage.
Not only can this be a great way to save time and money, it can also lead to new business relationships for your firm and its products.
Here’s an example:
A landscaper recently approached my team sharing that he was not pleased with the results and failed attempts to do the marketing for his business. We established a meeting with him and he invested in our Comprehensive Marketing Assessment. During this assessment we were able to dive into his business learning what his unique ability was, how he was communicating that unique ability and also what action steps he needed to take to capture more of his market and increase his profits.
Not only that – we found during the process that because he was so hard working to RUN his landscaping business, he wasn’t able to present a good face by phone when new prospects would call him. Those calls would go to his voicemail and many people didn’t leave a message which translated into missed opportunities.
To change this, we advised the landscaper of a great online resource where he could hire a virtual assistant who answers his calls professionally and then sends him a text message with the call back information of the prospective client. In case you are wondering, the name of this service is Ruby Receptionist. Here’s the link if you are interested in checking it out too.
This one RESOURCE helped him put hundreds if not thousands of money back in his pocket.
The same could be true for you.
#1 Reason to Resource – Focus on your core business. Every business has limited resources, and every manager has limited time and attention. Resourcing can help your business shift its focus from peripheral activities toward work that serves the customer and it helps managers set priories more clearly.
Some of the most popular areas to resource include: Payroll, Information Technology, Maintenance, Logistics and Marketing.
Here’s a few tips on how to get started “resourcing” in your business.
– Find vendors by searching online, talking with mentors and others in your network.
– Determine whether a given vendor is one that will work with you the way that YOU want to work.
– Look for services and tools that fit your business. You should not have to change your model to fit the vendor.
Next Action Step:
1. Work with your team to refine your list of activities and what could be resourced.
2. Prepare a list of the benefits that you could obtain if you had more time to invest in your core profit making activities.
3. Hire us to take a look at your marketing and share our advice on where/how we can help you.
Re-read #3 and if this applies to your or someone you know, shoot me a reply.
Ready to help!
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