How do you learn? Are you the kind of person that learns by reading, writing, memorizing, and/or doing?
You could be one of these categories or a combination of all of them.
Over the last decade, there’s been a great deal of research and discoveries proving that we all learn very differently.
For me, I learn by doing. It’s a process of experimentation, testing, tweaking, and learning from my mistakes and replicating what’s successful.
Over the next three weeks, I am going to highlight specific case studies of some of our recent projects.
I will provide ideas that you can replicate right in your own business or community.
Here’s Case Study #1.
Aries Wellness Center
Re-brand Aries Medical Center to Aries Wellness Center and create awareness for all of the great businesses located inside of the building utilizing several different mediums: a new website, billboard, and exterior graphics.
While this is a great looking building, our client was frustrated that some people didn’t know about the great things happening inside of the building.
I knew because I have known Jeff and his business Aires Pharmacy for more than 15 years. He’s my pharmacist and he operators the only independent pharmacy in Logan County.
My team and I worked with Jeff to design window graphics that allowed people from the inside to look out and people from the outside to see great advertising copy promoting what’s inside of the building.
Now that the new window graphics have been installed people are more aware of the great things that are inside of the building including a workout facility, hair salon and the Indian Lake Chamber of Commerce.
1) Are you making it easy for people to find your business and be educated on what you do?
2) Sometimes it is good to refresh things on the outside of your business to keep things interesting.
3) Is there a way to connect the look and feel of your physical business with your online presence?
If you haven’t had the opportunity to visit Jeff or his business to see this project in real life, take a visit to Indian Lake and stop in to see Jeff and his staff, next to the spillway on 366. You will be impressed.
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