Retail Spending with Outdoor Advertising

Outdoor advertising isn’t just about putting up ads on the side of a highway. It’s a way to connect with your customers and tell them about something incredible. According to the Ohio Advertising Association of America, the top five industries with the biggest out of home advertising spend were: miscellaneous services, retail, media and advertising, restaurants, and hotels and public transportation.

There are unique ways to advertise using billboards within these industries, and industries similar to these. Digital billboards allow for more specific targeting and real-time updates.  But how can retail clients utilize real time updates? How can small boutiques create ads that the consumer hasn’t seen before with major retailers? Why are retail brands investing so much of their advertising dollars into out of home advertising?

Social media is a beautiful thing. And pairing social media and outdoor advertising together is a whole new world of marketing. Brands can feature their local customers on their Instagram or Twitter pages and then put their posts up on the billboard. That gives the customer their 15 minutes of fame and helps establish brand loyalty with the customer. They see you recognizing and appreciating their shopping, they continue buying. Everyone is happy.

Having a sale for one day only, but need to spread the word? Nothing quite says “you do not want to miss this sale” quite like a countdown in big bold letters on a billboard to the end of the sale.  With the countdown feature the digital billboard can provide, customers feel like they’re on a race against time to get that new pair of jeans they’ve been eyeing for a month. Retail brands are investing so much of their advertising dollars into out of home advertising, because it works!

Logan County’s First Digital Billboard

Logan County’s first digital billboard is live! Located right off of South 68 outside of Iron City Sports Bar, the billboard is perfect for daytime spots, or a beautiful LED display at night. The board is so bright, you feel … Continue reading

A Dying Breed

When you think about traditional media, billboard advertising probably gets lumped within that, right? You might think it’s a dying breed; who really responds to billboards anymore? When there is social media right at our fingertips, billboard advertising probably has … Continue reading

Logan County Goes Digital

Logan County is home to delicious restaurants and sports bars, countless new small businesses, the world’s oldest concrete road and now, it’s first digital billboard. As residents of the beautiful Bellefontaine, we knew Logan County would be the perfect place … Continue reading

Saunders Joins Team at COMSTOR Outdoor

Eddie Saunders hails from Anna, Ohio where he went on to graduate from The University of Northwestern Ohio where he obtained his BSBA in Marketing.  His passion is in helping businesses get from where they are to where they want … Continue reading